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Wednesday, November 14 • 9:00am - 10:00am
Develop Your Marketing Strategy (BEACON DC)

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•  How to create a marketing strategy & evaluate marketing opportunities
•  Marketing challenges for services businesses
•  Difference between marketing and public relations
•  How to build personal and corporate brand identity beyond logo and colors 
•  Choosing the right social media platform for your business
•  How to increase visibility and generate quality leads 
•  How to weave your brand ID through content & social media

Speakers
avatar for Xina Eiland

Xina Eiland

CEO, X+PR
@Xina Eiland is the owner of X+PR, a results-driven public relations and new media agency. A seasoned communications professional with more than 15 years of experience, Xina specializes in media relations, outreach and strategy development. In addition to specializing in media and community... Read More →
avatar for Aurelia Flores

Aurelia Flores

Managing Member, Athena Digital Media Group
Aurelia Flores, Managing Member of the Athena Digital Media Group, works with her clients to get them in front of their ideal audience and convey a compelling message -- the key to business growth and success. She has been in the digital marketing field for over 10 years. She also... Read More →
avatar for Tiffany Thacker

Tiffany Thacker

Vice President, Programs, Washington DC Economic Partnership
Tiffany oversees all programmatic and marketing activities at the Washington DC Economic Partnership, a nonprofit organization that promotes business opportunities in Washington, DC. She has led Washington, DC’s presence at SXSW for the past 6 years, created AccelerateDC – a business... Read More →
avatar for Julie Weber

Julie Weber

Partner, Brllnt
Julie Weber serves as Brllnt’s chief expert on marketing, communications, engagement, and brand strategies. Julie has developed and executed result-driven campaigns ranging from kickstarter and established brands to universities and government agencies including the George Washington... Read More →


Wednesday November 14, 2018 9:00am - 10:00am
Washington, D.C. Economic Partnership 1495 F. Street NW, Washington, DC

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